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3 October 2014
Organisation: ONE

Cocoa na Chocolate

19 recording artists. 11 countries. 10 languages. ONE message to African Leaders: Do Agric, It Pays! It is a campaign by calling for investment in African agriculture.

Africa’s smallholder farmers are the people that feed us, but often struggle to feed themselves. They are the people most connected to our land and animals, but can lack the resources to make them thrive. They have been ignored by our leaders for too long.

Investing in agriculture pays. It could help lift 85 million people out of extreme poverty by 2024, provide jobs, and boost the continent’s economy. Africa doesn’t just have the potential to feed itself – it has the potential to help feed the world.

70% of African workers already earn a living from agriculture. Better irrigation, farming equipment, storage, market access, and women’s land rights could mean brighter futures for millions.

In 2003, African leaders pledged to invest more in agriculture – eight of them did, but 46 have not kept their promises. 2014 is the African Union Year of Agriculture, so let’s come together and tell them to act.

It’s time to DO AGRIC, it pays.

The participating artists are: A.Y. (Tanzania), Bufallo Souljah (Zimbabwe), Dama Do Bling (Mozambique), D’Banj (Nigeria), Diamond (Tanzania), Dontom (Nigeria), Fally Ipupa (DRC), Femi Kuti (Nigeria), Judith Sephuma (South Africa), Juliani (Kenya), Kunle Ayo (Nigeria), Vusi Nova (South Africa), Liz Ogumbo (Kenya), Nancy G (Swaziland), Omawumi (Nigeria), Rachid Taha (Algeria), Tiken Jah Fakoly (Cote d’Ivoire), Victoria Kimani (Kenya) and Wax Dey (Cameroon).© 2014 Media Executive Producers: Sipho S. Moyo and Jeff Davidoff for ONE.orgProducers: DeeVee for DB Records and Cobhams Asuquo for CAMPVocal arrangement by Cobhams AsuquoWritten by participating artists. Chorus written by Dapo Daniel Oyebanjo/Traditional.

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