Explore an innovative supply chain concept for a direct farmer-retailer connection developed by our Expert Group.
Felicia Muriuki, AWAN, presenting at the SIANI Members Meeting - Nairobi 2018
Mobile technologies are framed as the future of agricultural development and the solution to many of the current challenges, like access to market and fairer prices. But are they as good as they seem?
Many female smallholder farmers in Kenya have a hard time accessing markets. This happens because female farmers often lack information about market demand, have limited resources to run their own...
Female smallholder farmers have low access to markets due to time constraints, lack of market information and transportation disadvantage. These factors reduce their competitiveness and make them dependent on middlemen.