To engage audience and communicate effectively, your scientific messages need to be concise and clear. It is about making the audience understand why your research matter. It takes real skill to be an effective communicator, skills that must be developed and refined on an on-going basis. It is when scientific messages are communicated effectively across disciplines that science flourishes, and it advances uptake, collaboration and dialogue.
Today, social media is one of the most common form for news and information uptake. People turn to Facebook or Twitter, rather than to the daily newspaper. Therefore, it is a great place to share your results and your thought-provoking new ideas. However, to be part of social media is not only about communicating effectively and getting your voice heard, it is also a platform for interaction and building partnerships. Your audiences, whoever they may be, are there, for you to engage with and learn from. Storytelling is a useful and increasingly important method in which to do this, so this tool will also be a focus of the training, crafted in a way that is specific for researchers and
In this workshop you will understand why social media can be meaningful, get the right tools for using and engaging audiences on social media, with specific focus on Twitter and Facebook, as well as some tips and tricks for writing blogs. We will then get the opportunity to apply what we learnt during the workshop at the following days conference ‘Greening Agri-food Systems, Ensuring Rural Sustainability and Promoting Healthy Socioeconomic Transformation in South-East Asia’.
Please, register by sending a request no later than Thursday 18 th of January to Anneli at firstname.lastname@example.org or to Bobby at email@example.com